AR Packaging
Supermarkets and other big stores will certainly look into AR in the near future to find out how they can add value to their shoppers. But manufacturer, wholesaler or distributors could be way ahead by adding augmented reality to their packaging. The marketing potential is huge.
Benefits
There are mainly two benefits to packaging with AR. One being the marketing effect. Not only would products stand out but there is an additional chance of going viral. Also, the manufacturer could add an unlimited amount of further information to their packaging which is obviously helpful to the customer.
Challenges
The viral marketing effect of packaging with augmented reality will not last forever. Manufacturers would need to get into the game now to really benefit. There is also the risk of creating something without a real goal. The result could be the opposite of what was desired. There could be a future in which stores don’t allow AR packaging since they want to control that space as well.
Take Away
Extending product packaging through augmented reality has great potential for manufacturers and distributors. And, right now, the space is still wide open for everyone to get in and benefit.
Examples
AR iPhone Box
Source: @riccqi
Talking Wine Bottles
Winerytale Bottle Labels
Winerytale aspire to connect people through interactive Augmented Reality labels on wine bottles.
Sources
Founder and CEO
Passion for New Technologies
As a creative engineer and consultant specializing in holistic digital transformation, I have spent over 15 years helping renowned companies use new and innovative technologies in creative and meaningful ways.
At "The Spatial Studio," my team and I combine engineering expertise, software development, and UX design to create entirely new three-dimensional possibilities for our clients.