Trends and ideas on digital strategy, marketing and technology
The Apple Vision Pro is Apple's latest XR headset. We examined the technology behind the new gadget and how businesses can benefit from it.
In recent years, augmented reality has established itself as an exciting technology for various industries. It is already an integral part of everyday life in industry, e-commerce and marketing.
Apple's message is crystal clear: Augmented Reality (AR) is here and will play a major role in the future of the iPhone. Since the release of ARKit 2.0 and the announcement of Apple Vision Pro, the company has deeply integrated AR into the core of all of its operating systems.
Today, engineers and employees at engineering companies are benefiting from augmented reality. They can use digital models to anticipate production challenges or showcase virtual products for marketing purposes. Read our article on AR in engineering to find out how this works.
Artificial intelligence (AI) has found its way into many areas of our lives, from virtual assistants like Siri and Alexa to deep learning models that enable businesses to analyse data or optimise processes. While AI has made many tasks more efficient and effective, there are limits to the technology.
In Schleswig-Holstein, numerous digitization projects show what the future holds for us and what role augmented reality (AR) will play in this transformation process.
Product presentations using augmented reality (AR) allow customers to experience products virtually anywhere and at any time. When selling industrial equipment, this means reduced travel expenses, no need for bulky prototypes, and live demonstrations of technical explanations.
At the core of AR technology is tracking, the critical component that enables AR devices to locate and anchor digital content in the physical world. We demonstrate the available methods and how they are applied.
A while back, Apple and Google launched their AR features Quick Look and <scene-viewer>. Both enable websites to visualize products in an easy and innovative way with the use of augmented reality. But it may come as a surprise to many readers that these technologies continue to be unknown among many designers and marketing specialists. Which is the reason they are only seldom leveraged – in my opinion, a wasted opportunity for digitally marketing products of all kind.
There is news: Matthias Hamann's former sole proprietorship will now operate under the brand name 'The Spatial Studio'. This marks the start of a new chapter in our work with immersive technologies.