Trends and ideas on digital strategy, marketing and technology

In Schleswig-Holstein, numerous digitization projects show what the future holds for us and what role augmented reality (AR) will play in this transformation process.

Product presentations using augmented reality (AR) allow customers to experience products virtually anywhere and at any time. When selling industrial equipment, this means reduced travel expenses, no need for bulky prototypes, and live demonstrations of technical explanations.

At the core of AR technology is tracking, the critical component that enables AR devices to locate and anchor digital content in the physical world. We demonstrate the available methods and how they are applied.

A while back, Apple and Google launched their AR features Quick Look and <scene-viewer>. Both enable websites to visualize products in an easy and innovative way with the use of augmented reality. But it may come as a surprise to many readers that these technologies continue to be unknown among many designers and marketing specialists. Which is the reason they are only seldom leveraged – in my opinion, a wasted opportunity for digitally marketing products of all kind.

There is news: Matthias Hamann's former sole proprietorship will now operate under the brand name 'The Spatial Studio'. This marks the start of a new chapter in our work with immersive technologies.

Computer vision enables machines to interpret and process visual data, transforming entire industries – from autonomous vehicles to healthcare diagnostics.

Everyone is talking about the "metaverse" these days. Some are excited, some are buying NFTs like crazy, some don't know what all the fuss is about. But most people probably don't even know what the Metaverse is. Another new thing from Zuckerberg... wrong.

Which AR framework is right for your project? Choosing the right augmented reality framework can make or break your AR app. But how do you know which one fits your needs, budget, and development team?

We will show you, step by step, how to develop augmented reality applications, from the technical basics to tool selection. Our focus is on providing practical information for companies that want to use AR strategically.

The metaverse is currently on everyone's lips – at least in the media industry. As AR and VR nerds, we are of course very interested in this topic. However, quite frankly, we are not experts when it comes to the metaverse. That's why we are all the more excited to meet Simon Graff, the metaverse expert, for a one-hour interview. An exciting conversation that we don't want to withhold from you.