Trends and ideas on digital strategy, marketing and technology

There is news: Matthias Hamann's former sole proprietorship will now operate under the brand name 'The Spatial Studio'. This marks the start of a new chapter in our work with immersive technologies.

Computer vision enables machines to interpret and process visual data, transforming entire industries – from autonomous vehicles to healthcare diagnostics.

Everyone is talking about the "metaverse" these days. Some are excited, some are buying NFTs like crazy, some don't know what all the fuss is about. But most people probably don't even know what the Metaverse is. Another new thing from Zuckerberg... wrong.

Which AR framework is right for your project? Choosing the right augmented reality framework can make or break your AR app. But how do you know which one fits your needs, budget, and development team?

The metaverse is currently on everyone's lips – at least in the media industry. As AR and VR nerds, we are of course very interested in this topic. However, quite frankly, we are not experts when it comes to the metaverse. That's why we are all the more excited to meet Simon Graff, the metaverse expert, for a one-hour interview. An exciting conversation that we don't want to withhold from you.

Testing lipsticks and makeup online, trying out shoes in different sizes, or standing in the middle of a new kitchen, all without leaving the house for even a second? Virtual try-on is one of the most hotly debated technological tricks at the moment. Thanks to augmented reality, virtual try-on could soon be part of everyday shopping.

My team and I are constantly being asked how much it costs to program augmented reality applications. First things first: a simple application usually costs between USD 5,000 and USD 25,000. More complex and highly customized apps can cost significantly more, but in practice, this depends on many factors.

AR or augmented reality has become huge lately. It's incredible how many apps, ideas, and solutions are flooding the market. Little by little, the whole world is slowly becoming aware of AR. Techies and big companies are hit first, but it's slowly but surely spreading into private homes as well.

IOT is the technology buzzword of the decade and, as an umbrella term, the key driver of Industry 4.0. But only rarely are IOT technologies used in marketing and sales. Yet the possibilities in the areas of retail/POS, showrooms and trade fairs in particular are very diverse. This is a creative playground for engineers, designers and marketing experts - with the potential to present products excellently by merging real exhibits with digital technologies, thereby offering customers a whole new experience.

A while back, Apple and Google launched their AR features Quick Look and <scene-viewer>. Both enable websites to visualize products in an easy and innovative way with the use of augmented reality. But it may come as a surprise to many readers that these technologies continue to be unknown among many designers and marketing specialists. Which is the reason they are only seldom leveraged – in my opinion, a wasted opportunity for digitally marketing products of all kind.