Augmented reality product presentation for sales
We developed an AR solution for Compleo's eTower charging station that attracts attention at trade fairs and enables customized product presentations in sales. Digital twins can be placed directly in the room at actual size, no physical samples necessary, and can be customized to match the customer's brand.
The Challenge
Compleo sought an innovative way to showcase its new eTower charging station at trade fairs and in sales without incurring the costs of transporting physical prototypes. The goal was to provide customers with a realistic, customized presentation of the product.
The Solution
Using our vZone™ Framework-as-a-Service solution, we developed an interactive product visualization for Compleo in a short period of time. The AR application displays the eTower as a digital twin at actual size on site, branded according to the design preferences of each B2B customer.
This allows sales teams and trade fair visitors to see directly how the charging station looks in a real environment, including the brand logo and color scheme. The Compleo team can change these independently for each customer in just a few minutes.
Quote from the Compleo sales team: "This is what Sales 4.0 looks like!"
In summary
- The sales process is faster due to immediate customer experience.
- Customizable product presentation without logistical effort, in the customer's corporate design.
- Higher follow-up and closing rates at trade shows through innovative, extremely realistic product demonstrations.
- It is a scalable AR solution that can be used at trade shows, customer appointments, or virtually via remote meetings.
Virtual and interactive showroom for a high-tech product for iPads and the web, including augmented reality functionality.
This is an interactive mock-up of a business jet, developed by Lufthansa Technik for international trade fairs, which connects real aircraft hardware with a virtual twin in Unity.