3D Product Configurator for Industry & B2B
Do you want to showcase complex products at trade shows, during sales presentations, or online without the expense of setup and transportation? Our 3D product configurator, built on the vZone framework, is a proven, scalable solution for the industry.
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These are 3D configurators
A 3D product configurator is a digital tool that allows users to view a product in 3D, customize it, and experience it in real time. Using a tablet or smartphone, customers can configure products however they like. They are perfect for virtual showrooms or trade show booths.
Basic Features of a 3D Product Configurator:
- Rotate, zoom, change view: Users can freely explore the product.
- Live configuration: Colors, materials, modules, accessories, and dimensions can be customized.
- Real-time visualization: Every change is immediately visible as a 3D model.
- Optional additional features: Price display, technical data, augmented reality, sharing function, quote request.
Applications:
Sales: Present products convincingly (especially for product lines with many variants).
Trade shows & showrooms: Display complex or large products without a physical prototype.
Online Marketing & E-Commerce: Interactive product presentation to increase conversion rates.
Customer Consultation: Salespeople or customer advisors use the tool during consultations.
Industries: Industry, Manufacturing, Production, B2B
Benefits of Our 3D Configurators
Our solution is specifically designed to meet the needs of industrial companies and B2B sales. It prioritizes user-friendliness, speed, and maximizing the impact of customer interactions.
Runs in a browser, on tablets, or on trade show displays
Ready to go in just a few weeks thanks to our framework
The design, features, and language are all tailored to the customer
Customers can explore different variants, features, and colors in real time.
No physical setup is required, and it is easy to reuse for multiple applications.
Can be linked to forms, chats, or booking tools
Case Study: Compleo Charging Solutions
Objective: Demonstrate the new eTower charging station at sales meetings and trade shows without using a physical prototype.
Solution: An interactive 3D product configurator that adapts in real time to the customer’s branding. This was implemented via our vZone™ framework.
Results:
- Higher conversion rates in sales
- Customized presentations for different customer segments
- Scalable deployment at trade shows, in showrooms, and in the field
Here’s how the process works
- Free Initial Consultation: We analyze your requirements and target audience.
- Concept and Design: We develop a UX/UI tailored to your product.
- Development and testing: We work fast and agile using proven vZone modules.
- Launch and support: Web hosting, analytics tools, and maintenance are available upon request.
The average project duration is 8–12 weeks.
Yes. Our 3D product configurators are web-based and compatible with all modern browsers on tablets, desktops, and touchscreens. No app installation is necessary.
Thanks to our vZone framework, our projects don’t start from scratch, which reduces development costs. Additionally, it is generally much more cost-effective than shipping entire machines to trade show venues around the world.
To achieve optimal 3D visualization, we require product data, such as CAD data. However, we can also create 3D models and assets in-house.
Absolutely! This helps our customers increase their conversion rates, build brand recognition, and stand out in the market.
An experienced team
- Numerous successfully completed projects in the fields of industry, energy, and medical technology
- Clients include Lufthansa Technik, Compleo, and Swisslog Healthcare
- Recipient of the 2025 German Brand Award for the Hesse Police Department’s AR recruiting campaign