Augmented Reality Agency

Augmented reality (AR) is the real-time use of digital enhancements, such as text, graphics, and audio, integrated into real-world objects. This information is often displayed on smartphones or tablets, but AR headsets are also frequently used.

It has many applications in modern society. Classic applications include marketing (content, storytelling, and events), where it is used to better visualize or explain products, and sales. AR is also frequently used for the maintenance of machines and technical equipment. For example, it allows maintenance technicians to display supporting information on the installation of complex technical components, which significantly simplifies the repair process and prevents errors.

A similar application approach can be found in medicine. Surgeons use real-time support information to perform operations faster and more efficiently and, above all, more safely.

AR also has useful applications in education and training. For example, it can expand content. This improves the experience and ensures faster absorption.

As a technical medium, augmented reality offers many advantages.

• Innovative product presentation and explanation
• Viewers can look inside products or systems via overlays
• Visualization of functions and processes (e.g., water cycles in pumps)
• Visualization of invisible elements (e.g., air currents, sound waves)
• Interactive storytelling for greater user-friendliness

When combined with deep learning algorithms, objects, such as products or technical components, can be recognized and marked graphically.

Augmented reality (AR) allows digital elements to be added to a live view. This is often done using the camera on a smartphone, but also through the use of AR headsets. Primary areas of application are marketing and sales, maintenance, and medical technology.

Virtual reality (VR) creates a more immersive experience that completely excludes the physical world. With the help of VR devices such as HTC Vive, Oculus Quest 2, or Google Cardboard, users can be transported to a range of real and imaginary environments, such as the middle of a penguin colony or their future home. The main areas of application are in visualization (e.g., architecture and product development), training, and entertainment/gaming.

Mixed reality is a blend of physical and virtual worlds that includes both real and computer-generated objects. This approach combines aspects of virtual reality (VR) and augmented reality (AR). It is sometimes referred to as “extended” AR because it is similar to AR technology but offers more physical interaction.

The term extended reality (XR) is used as an umbrella term for the fields explained here. Other exciting terms related to this are hologram and immersive media.

WebAR stands for web-based augmented reality. This technology is based on international standards, so users only need to navigate to a website URL to access an augmented reality display. There is no need for cumbersome app downloads, which has many advantages for users, developers, and designers.

This blog article on the WebXR standard provides a brief introduction to this technology without app installation.

In augmented reality, they refer to a variety of image recognition techniques that determine the position of the viewer or their display device in space.

These methods allow visual information to be superimposed based on the determined spatial position. Common tracking methods identify an object in space using cameras or determine its position using auxiliary parameters.

Examples of visual tracking:

• Marker-based tracking in 2D (photo or graphic)
• 3D object recognition (e.g., shapes, 3D prints, and models)

Examples of non-visual tracking include:

• Position determination via GPS signal (relatively inaccurate)
• Position determination via device sensors (gyroscope, accelerometer, etc.)
• Position determination via external sensors, such as radio beacons

Furthermore, tracking methods are often combined to improve reliability. One example is SLAM tracking, which recognizes horizontal or vertical planes in the image (e.g., floors, walls, and table surfaces) and simultaneously queries the position, orientation, and movement of the viewer based on sensor data from the user device.

Our services are highly customized and tailored to the requirements of each project. Sometimes, we act more like an advertising agency for brands. Other times, we focus more on developing and programming applications and apps. As a digital agency, we specialize in providing finished solutions that help companies grow.

That depends greatly on the project. Many applications can be used with an iOS or Android smartphone, and thanks to webAR, they don't require any additional installations (i.e., no app).

Absolutely. We either design products in line with corporate design or develop customized solutions according to customer specifications.

The short answer is no. Glasses like Microsoft's HoloLens aren't necessary. Virtual reality, on the other hand, requires a headset. On the other hand, augmented reality applications can be used with a smartphone or tablet.

However, the long answer is that it depends on the development's goal. For marketing campaigns, for example, it makes sense to make the application accessible via smartphone. This way, you can reach the most users. However, if an application is being developed for use during machine installation, a headset is mandatory because the user needs both hands to work.

We work with all common platforms and frameworks, including vZone, which we developed ourselves. We create applications for iOS and Android, and we can develop apps for other systems as well. We specialize in developing applications that do not require installation and can be used directly in a browser. Smartphones and tablets are usually the devices of choice (not headsets such as the HoloLens).

We begin every development process with a brief conversation to discuss your ideas and define the scope of your project. Then, we will be happy to provide you with a customized quote for implementation. First, our experts will create a concept and define the exact development process. We prioritize communication, so you, as our customer, are involved every step of the way—from the concept to the design to testing the application. Interested? Get in touch with us via email or phone today.

• First, define your requirements: First, determine which tasks the AR solution should perform, such as virtual product presentations, employee training, or interactive experiences.
• Research agencies: Suitable agencies can be found using search engines with queries such as “AR agency Berlin”, “augmented reality app development” or “AR marketing agency”.
• Obtain quotes: Contact several agencies to arrange individual consultations. During these consultations, you can discuss your idea and develop initial conceptual approaches.
• Check specialisation: It is important to check whether the agency has relevant experience in the field of the application in question, such as e-commerce, training, or events.

The cost of augmented reality typically ranges from $5,000 to $25,000 for simple applications, depending on the scope of the project. However, complex and custom-developed solutions can be significantly pricier, as features, realism, data sources, and the provider can greatly impact the price.

Find out more: Augmented Reality Cost

In the field of interior design, customers can use augmented reality to see how furniture pieces will look in their rooms and how much space they will take up. By projecting a 3D model of the desired sofa, bookshelf, or dining table into the room via a smartphone camera, customers can realistically assess the proportions and colors. This helps them make better purchasing decisions and gives them confidence.