Augmented Reality Solutions for B2B Sales Companies
Create striking visualizations of your products with vZone™ from The Spatial Studio
Let's talk AR Solutions
Why use Augmented Reality in B2B?
AR allows you to experience products that are too large, expensive, or complex for traditional presentations in their actual size and in an interactive way.
The Spatial Studio offers customized AR solutions for the industrial, engineering, construction, and sales sectors based on the powerful vZone™ framework.
Benefits at a Glance
- Product presentations without shipping costs or prototypes
- Customizable to your brand, language, and target audience
- Ready for use at trade shows, in showrooms, during customer visits, or for online presentations
- Scalable to various devices: tablets, smartphones, AR glasses
- Sustainable, efficient, and technologically future-proof
The Solution: vZone™, an AR toolkit for scalable experiences
Our augmented reality platform, vZone™, allows for the quick and flexible deployment of digital twins. Once created, products can be showcased realistically, immersively, and convincingly anywhere, including at trade shows, in showrooms, and in the field.
Typical applications:
- Trade show and event presentations
- Field sales
- Digital showrooms (on-site or remote)
- Onboarding and training.
Industry Solution: Compleo Charging Solutions
Problem: The complex charging stations cannot be physically transported to every trade show.
Solution: An AR app based on vZone™ featuring a digital twin of the eTower charging station.
Benefits:
- Trade show visitors can experience the product in its actual size.
- The branding is customizable for different markets.
- Faster sales understanding, higher conversion rate
Duration: 6 weeks
Medium: AR app for trade shows and showrooms
Industry Solution: Swisslog Healthcare (KUKA Group)
Problem: The logistics system is too large and complex for trade shows.
Solution: Virtual showroom based on vZone™ with multimedia AR placement.
Benefits:
- Reduced transportation costs
- Better customer understanding thanks to interactive explanations.
- Innovative trade show experience with a real wow factor
Duration: 6 weeks
Medium: iPad and web showroom
Is an augmented reality solution right for my business?
“Isn’t AR too expensive for us?”
Our framework-based solution, vZone™, significantly cuts development and operating costs. Instead of costly individual projects, we provide modular, reusable components.
“Do we need special equipment?”
No, most of our solutions are compatible with standard tablets and smartphones and do not require additional hardware.
“How quickly can this be implemented?”
Depending on the scope of the project, it is possible to go live within four to eight weeks.
Here’s how we develop an AR solution:
Initial consultation and requirements analysis: Together, we analyze your target audience, use cases, and presentation goals.
Concept and AR design: Based on your products, we develop the appropriate 3D experiences.
Implementation with vZone™: Thanks to our proven framework, development is fast and reliable.
Go-Live & Support: Whether at a trade show or online: We support you throughout the launch.
We have already successfully completed numerous AR projects.
Our clients include Lufthansa Technik, Compleo, and Swisslog Healthcare.
Winner of the German Brand Award 2025.
GDPR-compliant implementation and support from Germany.
Augmented reality (AR) overlays digital content, such as 3D models, text, and animations, onto the real world. This content is displayed directly within a user’s surroundings via a smartphone, tablet, or AR glasses. Users see the real world supplemented by virtual information.
Augmented reality (AR) and virtual reality (VR) solutions are applications that display digital content in an immersive way. AR enhances the real environment with virtual elements, while VR fully immerses the user in a virtual world. Companies use these solutions for training, product presentations, maintenance, and marketing to clearly and interactively convey complex content.
One example is digital maintenance manuals, which provide technicians with step-by-step instructions directly on the machine. In production, AR overlays components and work steps to support assembly. In sales, machines are presented as virtual 3D models. Remote support is also widely used. During this process, experts view the employee’s field of vision and provide real-time visual instructions.
Costs typically range from $5,000 to over $100,000. Simple AR apps designed to display a single 3D product cost around $5,000 to $15,000. More complex apps with multiple features, data integration, or custom user guidance often cost between $25,000 and $100,000 or more. WebAR is often more affordable than native apps.
A classic example is an app that lets you virtually place a piece of furniture in your room. Through the camera, you can see your actual room and, at the same time, the digital piece of furniture in its actual size at the desired location.
You will need a device with a camera, such as a smartphone, tablet, or AR glasses. You will also need a compatible AR app or WebAR application. You will also need 3D models and software that can accurately render digital content in a real-world environment.