Trends and ideas on digital strategy, marketing and technology

In Schleswig-Holstein, numerous digitization projects show what the future holds for us and what role augmented reality (AR) will play in this transformation process.

Product presentations using augmented reality (AR) allow customers to experience products virtually anywhere and at any time. When selling industrial equipment, this means reduced travel expenses, no need for bulky prototypes, and live demonstrations of technical explanations.

A while back, Apple and Google launched their AR features Quick Look and <scene-viewer>. Both enable websites to visualize products in an easy and innovative way with the use of augmented reality. But it may come as a surprise to many readers that these technologies continue to be unknown among many designers and marketing specialists. Which is the reason they are only seldom leveraged – in my opinion, a wasted opportunity for digitally marketing products of all kind.

Computer vision enables machines to interpret and process visual data, transforming entire industries – from autonomous vehicles to healthcare diagnostics.

Everyone is talking about the "metaverse" these days. Some are excited, some are buying NFTs like crazy, some don't know what all the fuss is about. But most people probably don't even know what the Metaverse is. Another new thing from Zuckerberg... wrong.

Which AR framework is right for your project? Choosing the right augmented reality framework can make or break your AR app. But how do you know which one fits your needs, budget, and development team?

We will show you, step by step, how to develop augmented reality applications, from the technical basics to tool selection. Our focus is on providing practical information for companies that want to use AR strategically.

Testing lipsticks and makeup online, trying out shoes in different sizes, or standing in the middle of a new kitchen, all without leaving the house for even a second? Virtual try-on is one of the most hotly debated technological tricks at the moment. Thanks to augmented reality, virtual try-on could soon be part of everyday shopping.

AR or augmented reality has become huge lately. It's incredible how many apps, ideas, and solutions are flooding the market. Little by little, the whole world is slowly becoming aware of AR. Techies and big companies are hit first, but it's slowly but surely spreading into private homes as well.

IOT is the technology buzzword of the decade and, as an umbrella term, the key driver of Industry 4.0. But only rarely are IOT technologies used in marketing and sales. Yet the possibilities in the areas of retail/POS, showrooms and trade fairs in particular are very diverse. This is a creative playground for engineers, designers and marketing experts - with the potential to present products excellently by merging real exhibits with digital technologies, thereby offering customers a whole new experience.